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Triforce Digital Marketing - Online Growth Course

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  1. Domains & Hosting
  2. Graphic Design
  3. Website Development
  4. Search Engine Marketing (SEM)
  5. Social Media Marketing (SMM)

Participants 8

  • ceoccp7
  • John
  • dreamtankusa
  • info
  • jacob
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Search Engine Marketing ( SEM )

Introduction: What is Search Engine Marketing

 To get seen, you need to be found. This means finding a marketing strategy that will help you reach more customers. Online search is one of the most cost effective ways to market your business and Search Engine Marketing (SEM) is an umbrella term for all paid activities on search engines like Google. SEM encompasses both Pay-Per-Click or “PPC” (including sponsored listings and product listings) and Search Engine Optimization or “SEO”. Our training courses are designed to get professionals up to speed on how SEM works, how it differs from other forms of digital marketing, and where best to focus your efforts in order to get maximum value for money spent.

What is search engine marketing (SEM)? It’s a strategy that helps businesses bring customers through online search engine results. SEM is a type of paid advertising similar to pay-per-click ad campaigns.

Search engine marketing (SEM) is an internet marketing strategy used in paid search results for websites and/or on great content that can improve your website’s performance in search engines. Search engine marketing allows your business to show up in online searches related to its industry through keywords, phrases and metadata.


How Does SEM Work?:

 SEM is practiced by advertisers who bid on keywords that are related to their products, services or websites when users enter those keywords into search engines such as Google, Yahoo and MSN. This practice is called search engine optimization (SEO) and is generally targeted towards the less expensive bottom of the advertising marketplace, though SEO campaigns can be highly targeted so that advertising costs are commensurate with the potential return on investment. A link from an SEM campaign to a website could take the form of a paid natural search result or a paid advertisement, called an “Ad”.


Types of SEM:

Search Engine Marketing or SEM encompasses two distinct but complementary techniques for marketing your business online. The first, pay-per-click (PPC), is one of the most successful advertising techniques on the internet, and involves bidding for a set number of keywords on search results pages. The second, Search Engine Optimization (SEO) is also a form of PPC, optimizing your website structure, content, and keywords to make sure your site is eligible for relevant placement in search engines.

  • SEO provides the principles and techniques for enhancing a website’s visibility in search engine rankings for particular keywords by increasing the website’s popularity with search engines. In order to achieve high rankings in search engines it’s important to choose keywords that are not only closely related to your website subjects but also popular keywords. “Competition” is a word that you must understand when it comes to SEO. Look at search activity for each keyword and make sure there’s enough activity for your site get relevant traffic.

  • The Pay-per-click (PPC) method is proven to be one of the most viable and cost effective methods of advertising on the internet. This system allows companies to target potential customers immediately, with ads appearing on Google search engine result pages. The rate charged for running a campaign is determined by two factors, namely the competition level and keyword difficulty.

When it comes to SEO, one must keep in mind that SEO is a long term investment. This strategy requires a significant amount of time and research to be done on your website to successfully gain positions in the search engines. What we do here at Corporate Education Center is to develop good keywords for sites and make sure the content supports these keywords with high quality text.  Also, using tools to help with SEO writing would help alleviate the burden of researching keywords. We highly recommend Jarvis.ai as a key tool when it comes to SEO.

Search Engine Optimization is a long-term investment. It requires a significant amount of time and research to be done on your website to successfully gain positions in the search engines. This doesn’t occur overnight and can be pretty difficult for your website to stand out from the existing competition (as it becomes more crowded).

Websites can potentially receive increased traffic, higher rankings and more customer leads by optimizing their website for search engines. When a search engine crawler visits the website and reads a page of content, it is able to determine whether or not the content is relevant to what the visitor was looking for. You can use Trueranker to know your competitions ranking as well as yours. Search engine crawlers usually is done using 3 components; on-page optimization, off-page optimization, meta tags or micro-data for knowing your ranking.

  • On-page optimization: Configuring title tags and meta descriptions to ensure they are relevant and attractive to search engines.
  • Off-page optimization: External link building and relationship building.
  • Meta tags or micro-data: Setting up your website properly to allow search engines (such as Google) to find relevant information and determine a good ranking for you in the search results.

 

Conclusion:

There is nothing wrong with both methods of putting your business on the internet. It is a matter of deciding the most practical way for success. With PPC, you can expect quick returns but with this comes the risks of being charged for clicks that will never result in customers. On the other hand, SEO is long term and is much safer since it does not require immediate returns but it also requires time and commitment to a business.

Although PPC advertising is a very significant source of exposure, it can be quite expensive if you are not careful. It also gives one a short term focus rather than a long term strategy. The content or performance of your ads can also affect how many people actually click on the ads.

With SEO, among others, it can help your business significantly if done correctly. The increasing popularity and usage of social media has made it a powerful tool for promotion.

Choosing the best keywords will determine how successful your SEO campaign is. The services of SEO experts can be purchased from agencies, from freelance professionals or directly from the search engine itself. If you are planning to work with an SEO agency for your website, first make sure that they have good referrals, and then check the agency credentials such as Triforce Digital Marketing.